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10 Online Strategies for your Business

10 Online Marketing Tools You NeedMarketing is probably the most important function in any business.  Without recognizing this your financial goals in doing business may not easily be achieved or attainable.   Here are 10 Online Strategies for your Business that will not break the bank for you.

1. Videos are a better marketing tool. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco).  Social media posts with video have 48% more views. (The Marketing Helpline).  Post videos on Facebook or on your blog to advertise your product or service. A simple infomercial can instantly attract potential customers.

2. Posting case studies on your website can highlight the benefits of trusting your brand’s product or service. Oftentimes a case study includes the brand or business name of your customer. These in effect are narratives that reveal what you are capable of.

3. Make good use of your blog.   Blogging helps grow online traffic.  It also Nurtures and converts customers.  Keep current customers engaged. This differentiates you from the competition. And could generate genuine interest in your products or services.

4. List your business on Google maps.   When prospective clients finally find a listing of your business.  They would appreciate it if they can immediately see how to find your office.  Once they have gone to you and like the product or service you offer.  They can easily share or refer your business to their peers.   Please note to include all pertinent contact information such as your email and office number.

5. Buyers do their research in reviews.  88% of customers put as much weight on online reviews as they would on personal recommendations.  This is where brand, product, or service is researched and compared for evaluation prior to a purchase decision and actual purchase.

6. Share your content on social media. While it is always better to have your very own website.  Doing so should not limit your marketing efforts.  The keyword here is sharing.  Social media platforms offer you something more than just being up to date with the times.  Social Media is where your target market spends most of their time.  To complement a great read on your website, share it on your company’s social media account.  This in effect drives traffic to your website and increases client and prospect visits to your social media page.

7. Created product or service interest by curating content. Compiling info related to the benefits, facts, trivia about your service may help attract more readers or possible clients.

8. Build your email list. Send prospects from social media to your contact page, or opt-in forms.  Opt-in provides you with a credible list of customers or prospects that you can easily reach through email.  Whether for product or service updates or newsletters and other e-marketing promotions.

9. Make your own company Facebook page. A Facebook page is a great marketing tool because your company or product or service may be searchable within Facebook.  A properly designed page when advertised could drive more clients to your website. You could also use your Facebook page to drive qualified prospects to your website.

10. Using the Internet to attract attention for potential partnerships. Opportunities never are the same for different individuals or businesses. The chances of such opportunities are opened up with social media.  The main thing to do to attract any is to promote your company, grow your following and offer valuable information that can attract more potential business. and partnerships

Alphonse Tan


Alphonse is a marketing person by profession and started his life's career in sales. He is an alumnus of De La Salle University in Manila with a Bachelor of Science degree in Marketing Management.

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