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What is Franchising?

Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion.

Where implemented, a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.


First-time o long-time ka man sa pagnenegosyo, POSIBLEng dagdagan ang kita mo! Start a business with POSIBLE at home or an existing shop. Increase your customers and your income. More importantly, be financially independent and achieve your life and business goals. Posible sa POSIBLE Be the center of digital payments in…

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Tapa King

When we opened our first Tapa King, our goal was simple — to carve out a spot where busy meat lovers can enjoy a classic homestyle favorite, even while on the go. Over the years, our signature tapa has become an everyday staple in the select areas where we are.…

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Dencio’s is a famous bar and restaurant that has been offering an authentic Filipino dining experience for 28 delicious years. It first opened its door in a quaint space in Katipunan exuding a native and relaxing atmosphere. Its menu centered on food inherent to Filipinos, our very own cuisine. No…

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Sizzlin’ Steak

Sizzlin’ Steak is a homegrown brand established in 2007 that started as a Japanese steak restaurant offering a modern way of eating popular beef dishes. Today Sizzlin’ Steak is known to provide the experience of hot, fast and value for money steaks in the country. It offers high quality beef,…

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Teriyaki Boy

Teriyaki Boy set the category between quick service and high end Japanese restaurants by offering Japanese favorites at a reasonable price. Being in the industry for more than a decade, an aggressive re-branding campaign was done to update its logo and interiors, thus communicating the brand’s thrust of keeping pace with its…

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Jamba Juice

Founded in California in the late 1900s, Jamba Juice has grown to become a reputed healthy and lifestyle brand with over 800 stores worldwide, and known for their delicious and better-for-you smoothies, food choices, and baked goods. Fresh Healthy Juice Boosters, Inc., a wholly owned subsidiary of MGI, holds the…

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Krispy Kreme Doughnuts

Max’s Group has been the master franchisee license of the global Krispy Kreme brand since it first landed in Philippine shores in 2007. The brand boasts a storied heritage as an American doughnut and coffee company founded in 1937 in North Carolina, USA and to this day, over 10 years…

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