10 Web design flaws for franchise businesses to avoid

Many franchises still struggle to create websites that are both aesthetically pleasing and conversion-oriented. Here are a few frequent mistakes to avoid in web design.

1. An unresponsive web design

Today, up to 90% of users use smartphones to do online searches, and Google gives mobile-friendly websites preference in search results. For your franchise business, make sure your website is responsive and mobile-friendly.

2. Sluggish page loading

Particularly when shopping online, consumers have an abundance of options. Make sure your website pages load in three seconds or less to increase visitor retention.

3. Difficult Web Navigation

Your website’s navigation should be intuitive and well-organized. Avoid making it too complicated because lost visitors are more likely to leave the page.

4. Heavy Media & Image Files

Any business website absolutely must include high-quality photographs and videos, but don’t make them so large that they slow down your website. Always make sure your media is optimized for easy web usage.

5. 404 Page Error in Franchise Website Design

Even though you created and published hundreds of web pages, you might have overlooked a straightforward 404 page. It is a crucial page that communicates your concern for your website users’ experiences.

Even if they couldn’t find the page they were looking for, a well-designed 404 page can keep visitors from leaving your franchise website.

6. Unwelcome Pop-Ups

Pop-ups can improve the design of your website, but you need to know where and how to use them. When clients are looking for crucial information, they shouldn’t be bothersome.

Be wary of an all-too-common site design flaw.

7. Unending Scroll

Even though fascinating content might make limitless scrolling interesting, sometimes search engines struggle to understand these pages. Use your judgment.

8. Insufficient or excessive content

On your web pages, strike the appropriate balance between content and white space. Avoid making it too dense with information or too empty.

Improve the aesthetics of the web pages with a user-friendly content layout.

9. Dismissing calls to action

Your franchise website’s call-to-action button should compel users to take action rather than clicking the “back” button. The equivalent of having no call to action is having a poor call to action.

Give your Call-To-Actions considerable attention before designing them.

10. Missing contact information

A typical mistake in site layout design is having insufficient contact information. Prospects need your contact information to understand your franchise business.

Create a “Contact Us” page with enough information and a clear route to get there.

For more typical web design blunders to avoid for franchise businesses, Contact Us.