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Mixing And Matching Products To Create A New Product

Mixing and Matching Products to create a new product

Back in 1999. I first saw the potentials of the internet not as a learning tool, more as a business/marketing tool.  With this, I was wondering what business to get into. I thought maybe I should look into Mixing and Matching Products to create a new product.

My first business selling mobile phones went kaput. This was because one of the major mobile service carriers then decided to be a hero. They offer mobile phones “at no initial cash outlay”.

The situation was bad for us since we were selling mobile phones at cost plus a markup of P3,000.  This was regardless of model. Then all phones, once we brought them in for activation with subscription lines, brought us another P 1,500 income. Thus bringing our income per phone up to P 4,500. We were selling an average of one mobile phone a day.

Anyway, the new arrangement with the “no initial cash outlay” program of this Mobile Carrier, our income per phone drastically shot down to  P 750 per phone.  To make the long story short, we were paying rent, taxes, and salaries and this just wasn’t enough. Most of the new clients were asking for this. I guess you get the picture now.

After this, we closed shop, the partners went our separate ways which lead us back to what I was to get into. I was looking around, got a job with an ISP that shortchanged me with my salary so I left. But thankful for this lovely introduction to the web, I began pondering how I could package something for a certain market to sell. It was also at this time that I was learning HTML which was very basic then.

Mixing and Matching Products to create a new product

After a lot of thought, I said to myself: “The internet is a great tool for marketing businesses, reaching great distances with such little effort and investment.” But the internet at that time was all “dial-ups”. This was the time Google was not yet known and yahoo was the only major search engine.

I decided to try creating my own site and calling it “Biztoolz“. And created packages that took care of three basic things for business people:

  1. Internet Connection
  2. Communication (email address)
  3. website design & hosting

Viewing it the other way around

  1. website design & hosting – for business people to place their products or service, where people would search for in yahoo.
  2. Communication (email address) – Links on their Mini-Websites that would open up visitors’ Outlook or Email programs to send emails directly to the business owner.
  3. Internet Connection – for the business owner to check his/her incoming email and answer these.

At that time, since most connection were limited and mostly prepaid, business people would just dial-up to check email and log-off.

What I did:

  1. I registered “Biztoolz1
  2. We created packages2 that offered 3 items in 1: a) website design & hosting b) email address c) internet connection
  3. Sold these to prospective businesses and individuals3.

It doesn’t look as complicated as it seems, I only approached one ISP (internet service provider) that provided all of the three at a bargain price.

1 Please forgive the ugliness of the site. It was 1995 and the resolution of monitors then were 800 x 600.
2 For a clearer explanation of the packages, please check the first section on this page.
3 It was unfortunate that we weren’t able to update this page and that the internet archive was still young then and only archived a few links on the site. Our hard disks containing our early designs crashed and we were only able to restore one of the clients we had then.

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