When it comes to small company advertising ideas, today’s entrepreneurs have more possibilities than ever before. So, even if you can’t afford a national television commercial or a full-page spread in this today’s Major Broadsheet, you can still get your message in front of targeted people without blowing your budget. Here are the basic and different types of advertising and alternatives.

ATL (above the line) advertising

The goal of ATL tactics is to direct communication toward the mass consumer. All promotional messages are untargeted, which means they are not directed towards a certain demographic. The purpose of this is to tell customers about the product’s availability. Customers should be encouraged to visit stores and actively seek out the product, according to marketers. These tactics assist businesses in reaching a bigger audience and increasing brand awareness.

Print Ads

Newspapers are an excellent way to reach out to local customers. Weekend entertainment pull-out sections may be targeted by restaurants, pubs, and cafes. Providers may choose to concentrate on classified ads, which are particularly cost-effective. Some newspapers provide advertorial space for businesses to sponsor written content that educates readers about a solution.

Magazine ads are an excellent choice for firms who place a high value on aesthetics. Trade publications are beneficial to firms that cater to specialist audiences or industries.

Radio Ads

Create Corporate jingles for Radio ads and choose from AM or FM stations that are appropriate for the product or service.

TV Ads

For TV ads, you would need to produce an AVP for a product and would need the help of a media buyer to determine the advertising matrix that would fetch more views.

These three forms are just the start of the different types of advertising.  Below we shall enumerate some of the other types.

BTL (below the line) advertising

BTL efforts are more targeted and oriented toward certain client groups. They are highly targeted, with advertisements produced with certain customer categories’ demographic and psychographic traits in mind. The goal is to increase conversions, so the communication is extremely tailored.

The main benefit of BTL advertising is that the campaign’s performance can be easily tracked. The return on investment is also higher here. Additionally, within a single segment, advertising can be adjusted for multiple subsets of customers.

• Outdoor advertisements: Billboards, fliers, banners, sandwich boards, and so on


• Direct marketing: SMS, emails, social media posts, pamphlets


• Sponsorship: Events, competition


• Public Relations: Press conferences, viral marketing


• In-store promotion: Visual merchandising, retailer pop-ups, sampling, sales promotions

Online Advertising

Create a Google My Business page for your company.

Google uses the ” Google My Business ” listings to pull information about local businesses. A listing is completely free. To make it easier to find your business online, including your company name, website, and hours. To encourage clicks and interaction, dress up your listing with intriguing images.

Invest in Search Engine Marketing

Shoppers who are actively searching for specific items are brought to you by Google AdWords or Bing Ads. These advertising help consumers find your business when they search for relevant phrases that you bid on.

Make use of retargeted ads.

Retargeting can help you increase your deal closing rate (conversion rate). Retargeted adverts appear after visitors leave your website, reminding them to return to your ecommerce site and buy the item they were looking at.

Article Content Sponsored by

Working with blogs or online publications to produce sponsored content opportunities pertaining to your sector is a great way to share thought leadership content.

Advertise with banner ads on a local or industry-specific website.

Create visually appealing online ads, such as banner or sidebar display ads, and post them on sites that are relevant to your company. These are typically offered for a fixed charge or per thousand impressions, such as $10 per thousand impressions.

Remember to include business listings in your search.

It can be extremely beneficial to have your company included in relevant online directories. Some directories are free, but you may be able to pay to boost your visibility.

Ecommerce Platforms with Sponsored Products

If you sell things on huge ecommerce sites like Amazon, eBay, or Etsy, you may pay to increase the exposure of your offerings so that they appear in customer searches more frequently.

Engage Your Audience With Native Online Ads

Native online ads are advertisements that blend in with the appearance and functionality of the website’s other content. If you want to promote on a site that has video material, for example, you might make a short video ad that blends in with the site’s design.

Create a Newsletter via Email

Customers should be emailed with special offers. Offer unique discounts, early access, or other incentives to entice customers to sign up for updates.