skip to Main Content
Never, Ever, Ever Judge A Book By Its Cover.

Never, ever, ever judge a book by its cover.

Never, ever, ever judge a book by its cover.  I remember a few years back. I was working for someone in my capacity as an assistant to the General Manager and in effect. A Sales Manager of sorts in a Mobile Phone shop. I helped the setup the store from startup to operations.

One day while inside the shop in Shangri-La Plaza along EDSA, Mandaluyong, a man in tattered clothes came in.  His white shirt tee-shirt was almost gray and had lots of holes in it and he smelt of fish. I assumed he was one of those people who hand delivered fish in those big metal containers to the market.  Anyway, most of my staff were wary because of how the man looked and smelt like and decided to ignore the man. Somehow, the man’s appearance did not bother me at all.

As he was looking over the display of mobile phones, I approached him and asked how I could help him. To which he replied, “How much are these kinds of phones”. he was pointing to our high-end (during the late 90’s Motorola flip phones, even gray units were priced at more than P30,000) phones.

I was amused at the person but nevertheless entertained him by showing him each and every phone on the display and demonstrating the features of each one. One particular phone, our most expensive Motorola Micro-Tac (flip-phone) that I have not yet shown him, seemed to take his interest and was checking it out so intently.  He suddenly blurted out and asked me as to how much that particular one was. I, of course, told him the price and showed him the whole package that came with the phone.

The man stood silent for a while as if contemplating on the phone while giving it a thorough look-see. Then with a a16caa9a5ecfba25a47d53e89cd743basmall sigh and a smile on his face, he put his hand in his pocket and looking as if he was mentally counting something.  With this, he brought out a very thick roll of money in Philippine Pesos. He unrolled it. And asked me the price again of the mobile phone and counted his money all in P50’s, P100’s and P500’s with which he paid for the phone. (If I am not mistaken, at that time the P 1,000 bill was already in circulation but very few people had a use for it at the time.)

At this point in time, I smiled at my staff and they began to approach me. And started assisting man.  They were astonished by the man’s decision to purchase the highest priced unit we had and in cash.  Most people that came in and purchased high-end phones then would purchase using their cards.  But no, this man paid in cash, his hard earned money.

Never, ever, ever judge a book by its cover.

As the “fish” man happily left with his brand new, high-end, flip-phone. He never gave too much thought to the attention or the lack of it, by my staff, towards him.  I reminded them that it just goes to show how we can never really expect the unexpected. That we should always face every person with equality and treat them all with the same respect.

Alphonse Tan

Alphonse Tan

Alphonse is an alumnus of DLSU in Manila. He has a Bachelor of Science degree in Marketing Management. He entrepreneurial journey began when he was accepted in a telecommunications startup. His key responsibility area then were helping setup our distributorship with Motorola, setting up the first branch from the ground up from recruitment, HR, developing sales pipelines; internal and external.

He had hands-on experience in sales development, retail and channels, advertising, institution selling and marketing. He also had successes in the Non-Life Insurance wherein he managed clients’ multi-million portfolios, He also operated a magazines distribution creating a network of distribution of magazine stands, has helped manage computer shops and so forth and so on.

Back To Top