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Concepts

Unique Selling Point

"What is our Unique Selling Point"? This is one question start-ups and marketers need to be asking. If a group decides on creating an e-commerce site or a site offering a service or a product that many others are selling then this needs to fit in very snugly.
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Customers

5 Steps to Handling Complaints

Each established business has had their share of customer complaints. Knowing how to handle customer complaints properly. How you handle complaints would show how much you are genuinely interested in the welfare of your customers or clients.
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Concepts

The P’s of Marketing

During my time, there were only four (4) P's, namely : Product, Pricing , Promotions and Place. Recently in some circles, they have added the fifth (5th) P, which to me is the most important of all: People.
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