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Traditional Vs Intergrated Marketing
Concepts

Traditional vs. Integrated Marketing

Traditional vs. Integrated Marketing: Navigating the Maze In today's dynamic marketing landscape, understanding the difference between traditional vs. integrated marketing communications (IMC) is crucial for success. While both aim to…

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Concepts

Unique Selling Point

"What is our Unique Selling Point"? This is one question start-ups and marketers need to be asking. If a group decides on creating an e-commerce site or a site offering a service or a product that many others are selling then this needs to fit in very snugly.
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Concepts

The P’s of Marketing

During my time, there were only four (4) P's, namely : Product, Pricing , Promotions and Place. Recently in some circles, they have added the fifth (5th) P, which to me is the most important of all: People.
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