Traditional vs. Integrated Marketing
Traditional vs. Integrated Marketing: Navigating the Maze In today’s dynamic marketing landscape, understanding the difference between traditional vs. integrated marketing communications (IMC) is crucial for…
Basic Concepts Of Search Engine Optimization
In order to be successful in any form of business, you must first set up your firm properly. If you want to start a genuine…
Basics of On Page Search Engine Optimization Factors
Search engine optimization is the process of improving your website so that the search engines, such as Google and Bing, have a greater likelihood of…
SEO Siloing: Building a Themed Website
Search engines award top keyword rankings to the site that proves that it the best fit for the relevancy of a subject or theme that matches…
Unique Selling Point
“What is our Unique Selling Point”?
This is one question start-ups and marketers need to be asking. If a group decides on creating an e-commerce site or a site offering a service or a product that many others are selling then this needs to fit in very snugly.
The P’s of Marketing
During my time, there were only four (4) P’s, namely : Product, Pricing , Promotions and Place. Recently in some circles, they have added the fifth (5th) P, which to me is the most important of all: People.