Binalot Filipino Fast Food
BINALOT: THE CORPORATE SOUL
It was this way until a band of young entre-Pinoys realized, in 1996, that the Philippines has as much to contribute to the culinary world as burgers & french fries, pizzas & spaghettis, plastic spoons & styropacks. Their Filipino pride pursued the rebirth of Pinoy classics – adobo & bistek, tapa & tocino, sisig & longganisa, even salted egg & tomato against the onslaught of “Colonel Filipinos love to eat, which explains why practically every major global food brand is in the country; fast food brands, especially. These international franchises and their local imitations dominate. Filipino dining taste, in turn, has become very Western.
Sanders, Ray Krock and his jolly clone”.
Their flash of inspiration led to the re-discovery of an age-old but very clever Filipino dining practice much better than styro lunch packs – banana leaves! Equally clever, their “banana insight” inspired the birth of BINALOT Fiesta Foods.
Today, the “adobo pride” is being proven right.
In just a little more than 10 years (and without the international financial resources of multinationals), BINALOT has grown from a humble stall in Shaw to a 37 store-strong major franchise player competing with the fastfood icons. 8 out of 10 are franchise stores, proof of the solid BINALOT franchise formula.
Its “All-Time Pinoy-Vorites” main menu
12 of the most popular Pinoy dishes – now gives Filipino consumers affordability and value-for-money superior to the “one-piece chicken meal” routine. And the “banana leaves” are a welcome refreshing substitute to the non-biodegradable styrobox.
BINALOT’s ultimate vision to be the preferred Truly Filipino Quick Service Restaurant in the Philippines reflects not so much its business ambition as its belief, its ADVOCACY in fact, that Filipino food is among the best, that local menu is world-class menu and that a truly Filipino fast food concept (not just the clones) can go global.
| Address | 3481B-2B Sta Ana Drive, Sun Valley Paranaque City, Philippines 1700 |
| Phone | (632) 824-7014, +632 8776 8100 |
| Mobile Phone | +63932-8441807 |
| Fax | (632) 823-1832 |
| Website | Visit Website |
| binalot@gmail.com | |
| Social Media |     |
| Trademark Binalot |
| Owner & Operator Binalot Fiesta Foods, Inc. |
| Franchise Fee (Min) ₱600,000 |
| Franchise Fee (Max) ₱700,000 |
| Marketing/Advertising Fee 2% |
| Inclusions • Site Evaluation and Assessment • Initial Training ( 2 weeks for service crew and supervisor) • Pre-Opening Assistance Initial Inventory ( P 30,000 ) • Operations Manual • Franchise fee • Store Design and Construction • Kitchen and Office equipment • Point of Sales System (POS) • Furniture & Fixtures • Marketing collaterals The Franchise Package (Turn Key) Details Use of the Name Binalot gives the Franchisee the privilege to use the Binalot business trade name, along with the accompanying logos and signage for business purposes. This privilege is limited to the duration of the franchise contract. Business Operations Systems Binalot has developed a business operations system that facilitates its branches to operate smoothly and profitably. This system has been developed specifically for the use of the branches and will be handed down to the Franchisee. Initial training of the Franchisee and the initial staff of the soon to open store shall be provided by Binalot, free of charge. Any additional staff for training shall be for the account of the Franchisee. Mobilization Set-up, Construction & Signage Binalot follows a standard store design for greater brand impact. It has its accredited contractors who could build the store for the Franchisee. Marketing Support For revenue generation, marketing paraphernalia are to be provided by the Franchisor especially on the store opening day, promo launches and other marketing activities. These are designed to help promote the business as well as to boost customer awareness. Expenses incurred for marketing efforts that are done on a national scale are charged against the National Marketing Support Fund (NMSF). On the other hand, expenses for local marketing initiatives are for the account of the Franchisee. Operational & Technical Support Binalot has a team of competent and dependable people who conduct regular field visits to give on-site assistance. This management tool serves to ensure and maintain quality control, to determine the specific needs of the store, and to address different concerns in line with the daily operations. It is also our policy to maintain our Research and Development efforts to continuously provide & develop innovative PINOY meals and new delivery service standards. Monthly Service Fee Of the gross earnings to be made monthly, the Franchisee shall remit monthly a Royalty fee equivalent to five percent (5%) and a Marketing Support Fund of two percent (2%). Suppliers The Franchisee is required to purchase all products, supplies and packaging materials only from Binalot’s accredited vendors, unless otherwise specified. Contract Duration The Franchise Agreement will be valid for a period of six (6) years from the date of contract signing. The Franchisee may have the option to renew the contract upon mutual agreement with the Franchisor. Renewal fee is 50% of the then-current franchise fee. |