Waffle Time
Waffle Time: A Sweet Success Story
Waffle Time began as a humble venture in September 1998. We opened our first outlet at The Atrium Mall in Iloilo City. With seven successful outlets, the founders were optimistic about Waffle Time Franchise potential for growth.
In May 2002, Waffle Time incorporated and registered its trademark with the Intellectual Property Office of the Philippines. This strategic move solidified the brand’s identity and paved the way for future expansion.
The brand’s journey to national recognition began in June 2002 when it entered the bustling Metro Manila market.
The warm reception and instant popularity of Waffle Time’s unique offerings fueled further expansion into key regions like Cebu, Cagayan de Oro, and Davao.
March 2004 marked a significant milestone as Waffle Time opened its doors to franchising.
With a well-established business system and a strong brand reputation, the franchise model accelerated the brand’s growth, leading to a rapid increase in the number of outlets nationwide.
Today, Waffle Time proudly boasts over 400 outlets across the Philippines.
The brand’s unwavering commitment to quality, taste, and innovation has solidified its position as a beloved national brand. With a vision to become the best waffles in the world, Waffle Time continues to expand its reach and delight customers with its delectable offerings.
| Address | Door 5, Q.H.P Bldg., Arsenal St. Iloilo City, PH 5000 |
| Phone | (+63)933 851 3967, (+63)933 851 3967 |
| Mobile Phone | (+63) 946 304 9400 |
| Fax | (033) 335 0935 |
| Website | Visit Website |
| customerservice@waffletime.com | |
| Social Media |      |
| Franchise Fee (Min) ₱50,000 |
| Capital Requirement (Min) ₱300,000 |
| Royalty no royalty fee |
| Continuation Fee 50,000 |
| Inclusions - Franchise fee - Complete Mobilization set up - Field Visit Support - Business Operations System - Training & Initial Uniforms - Opening Support / On-going Franchise - Operation & Technical Support - Cart and Equipment - Trainings, orientation, and crew uniforms - Php5,000 worth of stocks |
| Requirements - Waffle Time requires a Php50,000 security deposit which should be paid before actual opening. - The Franchisee will hire their own staff, but Waffle Time will screen and train them for free. - The franchisee will find their own location and will receive guidance on evaluating potential sites. Other franchise expenditures are the following: - Cost of the site improvements and renovations - Site security deposits, rental and other advances - Cost of business permits and licenses - Refridgerator |
| Initial Term 3 Years |
| Required Space The minimum space requirement is 2 meters by 2 meters, or a total of 4 square meters. |