Basic Concepts Of Search Engine Optimization

Success with any type of business usually involves setting up your company in an appropriate manner. For instance, if you were to start a real business with a brick-and-mortar store,…

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Unique Selling Point

“What is our Unique Selling Point”?

This is one question start-ups and marketers need to be asking. If a group decides on creating an e-commerce site or a site offering a service or a product that many others are selling then this needs to fit in very snugly.

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The P’s of Marketing

During my time, there were only four (4) P’s, namely : Product, Pricing , Promotions and Place. Recently in some circles, they have added the fifth (5th) P, which to me is the most important of all: People.

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