skip to Main Content

Unique Selling Point

"What is our Unique Selling Point"? This is one question start-ups and marketers need to be asking. If a group decides on creating an e-commerce site or a site offering a service or a product that many others are selling then this needs to fit in very snugly.
Read more

The P’s of Marketing

During my time, there were only four (4) P's, namely : Product, Pricing , Promotions and Place. Recently in some circles, they have added the fifth (5th) P, which to me is the most important of all: People.
Read more
Back To Top