It was this way until a band of young entre-Pinoys realized, in 1996, that the Philippines has as much to contribute to the culinary world as burgers & french fries, pizzas & spaghettis, plastic spoons & styropacks. Their Filipino pride pursued the rebirth of Pinoy classics – adobo & bistek, tapa & tocino, sisig & longganisa, even salted egg & tomato against the onslaught of \u201cColonel Filipinos love to eat, which explains why practically every major global food brand is in the country; fast food brands, especially. These international franchises and their local imitations dominate. Filipino dining taste, in turn, has become very Western.
\nSanders, Ray Krock and his jolly clone\u201d.<\/p>\n
Their flash of inspiration led to the re-discovery of an age-old but very clever Filipino dining practice much better than styro lunch packs \u2013 banana leaves! Equally clever, their \u201cbanana insight\u201d inspired the birth of BINALOT Fiesta Foods.<\/p>\n
In just a little more than 10 years (and without the international financial resources of multinationals), BINALOT has grown from a humble stall in Shaw to a 37 store-strong major franchise player competing with the fastfood icons. 8 out of 10 are franchise stores, proof of the solid BINALOT franchise formula.<\/p>\n
12 of the most popular Pinoy dishes \u2013 now gives Filipino consumers affordability and value-for-money superior to the \u201cone-piece chicken meal\u201d routine.\u00a0 And the \u201cbanana leaves\u201d are a welcome refreshing substitute to the non-biodegradable styrobox.<\/p>\n
BINALOT\u2019s ultimate vision to be the preferred Truly Filipino Quick Service Restaurant in the Philippines reflects not so much its business ambition as its belief, its ADVOCACY in fact, that Filipino food is among the best, that local menu is world-class menu and that a truly Filipino fast food concept (not just the clones) can go global.<\/p>\n
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