{"id":382,"date":"2019-07-17T17:40:26","date_gmt":"2019-07-17T17:40:26","guid":{"rendered":"http:\/\/franchise.nego.ph\/?post_type=franchise&amp;p=382"},"modified":"2019-07-17T17:40:26","modified_gmt":"2019-07-17T17:40:26","slug":"mr-softy","status":"publish","type":"post","link":"https:\/\/entrep.ph\/franchise\/mr-softy\/","title":{"rendered":"Mr. Softy"},"content":{"rendered":"<p>It was the year 2000\u2026 while the whole world was adapting to the changes and challenges that came with the new millennium, Filipinos were being introduced to a new cool treat: the soft-serve ice cream.<\/p>\n<p>Mr. Softy \u2013 the pioneer and what was to become the leading company of its kind in the country \u2013 started when its President, Victorino Perea, a former sales manager of CFC Corporation\u2019s Presto ice cream, brought home from the USA a soft serve machine.<\/p>\n<p>Realizing a potential innovative business venture, this became the means of a dream to provide Filipinos affordable ice cream treat that is delicious, creamy and of good quality.<\/p>\n<p>Along with Mr. Perea\u2019s vast expertise and lengthy experience in the ice cream industry, his whole family felt confident about this new endeavor.\u00a0 Thus, on November 10, 2000, the first Mr. Softy was opened at the Sta. Elena Public Market in Marikina.\u00a0 Starting off with only five flavors in rotation \u2013 as they only had a single nozzle machine \u2013 the members of the Perea family also took turns in manning the outlet.<\/p>\n<p>With the aim of consistently serving its customers with well-proven quality soft ice cream; and by providing its franchisees with high quality service, careful store potential assessment, and a direct, friendly and expert approach to the business, Mr. Softy has continued to flourish possibly well into the next millennium.<\/p>\n","protected":false},"excerpt":{"rendered":"It was the year 2000\u2026 while the whole world was adapting to the changes and challenges that came with the&hellip;","protected":false},"author":38,"featured_media":383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-soft-serve-ice-cream-franchise","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Franchise Mr. Softy | Franchise Business Philippines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrep.ph\/franchise\/mr-softy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Franchise Mr. Softy | 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