Joms Haboc and his brothers started PICKupSTICKS because they wanted to use the unsold meat from their meat shop business before spoiling and being thrown. That’s why Joms developed his original tasty barbeque recipe. Haboc brothers sell the special barbeque in their meat shop. Also, other grilled foods like isaw, chicharon bulaklak, tenga, etc., are offered. It all started last November 2016.

PICKupSTICKS’ name is literal! Customers can really pick up the on-stick grilled foods and eat them!

Along the way, patrons start flocking their shop. In February 2017, the Haboc brothers excitedly opened their 1st PICKupSTICKS mall branch.

As PICKupSTICKS got widely accepted by more Filipinos, Joms chose to expand it as a unique and affordable food franchise. Joms, being a business consultant, developed its own franchise program. On a deeper sense of the brand PICKupSTICKS, imagine 3 sticks: Joms and his 2 brothers. Add another stick for every franchisee and distributor, that makes the whole bundle strong and unbreakable.

They want to be the first and known upscale on-stick Filipino food brand to both consumers and franchise investors.

PICKupSTICKS franchise business offers affordable and flavorful Filipino Streetfood focusing more on Grilled and Fried on-sticks products.

There are 4 main categories for their product offering:

On-sticks Menu
Silog Meals
Party Bilao
Vacuum-Packed Goodies

Why franchise with us?

1. High demand for street food – Filipinos love to eat any time of the day! A quick eat and easy food find is usually sold in the streets. You can count on PICKupSTICKS on-stick foods to catch the Filipino eyes and taste buds.


2. Original and unique brand – Created and developed by Filipinos for Filipinos. We leveled up the good old street foods to a brand you can trust and depend on either you are a consumer or franchise investor.


3. High standard processes – To achieve a top-quality taste of our offers, we formulated its delectable taste, proper food handling, and cooking, quality delivery service, and monitoring.


4. Affordable food franchise – Investing in a great food franchise shouldn’t cost you much. You can choose from our different store formats that fit your investment budget and start your business today.


5. Digitally transformed company – You can order from our e-commerce website, a Facebook page with a chatbot for real-time inquiries & instant replies, with Point of Sale (POS), and inventory system.


6. Professional franchise program – Our developed franchise program offers unique branding, standard franchise procedures, operations manual, franchise support & training. We have a Professional Franchise Agreement before our partnership begins.


7. Digital training for franchisee – You are trained with essential social media management to handle your own Facebook page created by us. A chatbot is already installed for faster replies.

Currently, the PICKupSTICKS franchise has more than 40+ franchise branches and 20+ distributors located in Metro Manila and other nearby provinces.