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Razon’s by Glenn

Razon’s Halo-Halo & Palabok (Lug-lug) started in 1972 in Guagua, Pampanga.


Three spinster sisters, Severina, Elena, and Virginia, conceived the idea. Initially, the Halo-Halo and Lug-lug served only the large Razon family. However, the creamy and delicious taste of Razon’s Halo-Halo quickly spread throughout Guagua. Razon’s by Glenn became a destination snack spot in the province. The Halo-Halo features just three main ingredients: Macapuno, Saging, and Leche Flan. Critics claim this simple concoction is the secret behind Razon’s Halo-Halo’s taste and success. Today, many consider it the best Halo-Halo in the country.


Mark Anthony “Glenn” Razon-Carreon, a third-generation Razon, leads Razon’s By Glenn.


Born and raised in Guagua, Pampanga, Glenn opened his first store in Tarlac City in 2003. He operated under the trade name The Original Razon’s Halo-Halo & Palabok. With the company tagline “Tradition of Delight,” Glenn has standardized and innovated the brand. He aims to elevate it within the food industry. In 2015, Glenn began franchising and rebranded his company to Razon’s By Glenn (RBG). He strives to bring the brand to a wider market by offering a unique “Razon’s By Glenn” menu.



Razon’s Halo-Halo’s fame stems from its simplicity and quality.


Unlike other versions, it doesn’t overload with ingredients. The Macapuno provides a chewy texture, the Saging offers a sweet taste, and the Leche Flan adds creaminess. This combination creates a delightful dessert that appeals to many. The delicate balance of flavors has earned Razon’s Halo-Halo national acclaim. People from all over the country travel to taste this iconic treat. It stands as a testament to the power of simplicity in culinary success.


Glenn’s leadership has transformed Razon’s By Glenn into a thriving business.


His vision emphasizes affordability, quality, and delicious food. Glenn has introduced new menu items while preserving the traditional recipes. His strategic approach ensures the brand remains true to its roots. Glenn’s commitment to quality has garnered loyal customers and expanded the brand’s reach. Razon’s By Glenn now enjoys a strong presence in the food industry.


Franchising has played a crucial role in Razon’s By Glenn’s growth.


By offering franchise opportunities, Glenn has allowed others to share in the brand’s success. Franchisees benefit from a well-established brand with a proven business model. This approach has led to rapid expansion across the Philippines. Each new location maintains the high standards set by the original store. Glenn ensures consistency in product quality and customer service.


Razon’s By Glenn continues to innovate while honoring tradition.


The company introduces modern twists on classic dishes, appealing to contemporary tastes. Glenn’s emphasis on affordability makes the brand accessible to a broad audience. He believes everyone should experience the joy of Razon’s Halo-Halo and Palabok. This philosophy drives the company’s expansion and success.


Glenn’s dedication to excellence extends to every aspect of the business.


He invests in staff training, ensuring employees uphold the brand’s values. Customer satisfaction remains a top priority. Glenn listens to feedback and continuously seeks ways to improve. His proactive approach keeps Razon’s By Glenn ahead of competitors.


In conclusion, Razon’s Halo-Halo & Palabok has grown from a family treat to a beloved national brand. Under Glenn’s leadership, Razon’s By Glenn thrives, offering delicious food to a wide audience. The brand’s commitment to quality, simplicity, and tradition has cemented its place in the food industry. Glenn’s vision and dedication ensure that Razon’s By Glenn will continue to delight customers for years to come.




Address204, BMC Building, F. Tanedo St.,
Poblacion, Tarlac City
Phone(045) 491-5228
Mobile Phone0966-795-8498
WebsiteVisit Website
Emailinfo@razonsbyglenn.com
Social MediaOpens in a new window. Opens in a new window. Opens in a new window.
Trademark
Razon's by Glenn
Owner & Operator
Mark Anthony “Glenn” Razon-Carreon
Nature of Business
Best & Unique Halo-Halo, Palabok & Kapampangan food
Franchise Fee (Min)
₱390,000
Franchise Fee (Max)
₱790,000
Capital Requirement (Min)
₱1,800,000
Capital Requirement (Max)
₱4000000+
Marketing/Advertising Fee
2%
Management Fee
3%
Initial Term
3 to 5 years depending on package

Full Store

- 5years renewable
- 3% Management Fee (starts on 7th month)
- 2% Marketing Fee (starting after a month from the opening day)
- Use tradename, trademark, wordmark, operational system, and logo
- Opening support, training, logistical support and site assessment
- Full Menu
- With DINE-IN / at least 100sqm
- High foot traffic area, parking with visible frontage
- Total Capital 4M and up


Franchise Fee ₱790,000

Junior

- 3years renewable
- 3% Management Fee (starts on 7th month)
- 2% Marketing Fee (starting after a month from the opening day)
- Use tradename, trademark, wordmark, operational system, and logo
- Opening support, training, logistical support, and site assessment
- RGB All-Time Best Sellers, BBM Series, Bilao Series, and Pinoy Meals(with additional franchise package)
- With DINE-IN / at least 60sqm
- High foot traffic area, parking with visible frontage
- Total Capital 2.5M and up


Franchise Fee ₱590,000

New RBG Express Plus+

- Ready to OPEN Nationwide
- All EQUIPMENT
(stainless ice shaver,lpg gas line, waterline, electrical, lights & fixtures exhaust etc)
- All APPLIANCE
(chiller, freezer, cctv. split-type aircon, exhaust hood, microwave, mini-oven, etc)
- All MARKETING Collaterals
(Signage, posters, menu, acrylic signage, directional signs)
- Lease/Rental spaces are not included
- ALL SMALLWARES
- Training & Uniforms
- Initial Inventory worth P75,000
- Investment Capital starting from 1.8M and up


Franchise Fee ₱390,000

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