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What Is Franchising?

What is Franchising?

What is Franchising?  Franchising is about companies that have long been established and are successful in their own rights.

It is about taking each working business model and documenting it for replication for setting standards in every single aspect of the operations. From inventory down to time keeping.

Buying into a franchise does not necessarily guarantee success.

Processes are taken cared of by operating manuals, but, like any other business, having a franchised business means following all the rules with no exceptions whatsoever, and being on top of the goings on at all times.

One of the great things with franchising is there is no more guess work. Operating manuals have the answers and procedures for a complete turn-key business.

The majority of franchise companies are in the service industries like food, automobile care, and some other service industries. This entails that the franchisee is a people person.

Franchising fees and initial investments may vary depending on brand. There will always be one that would be just right for the budget.

In a nutshell, buying a franchise means buying into a business that has been around for quite some time and has had successes. This, however, does not mean all franchisees are successful. It would depend on a lot of factors like market demand, location, and management. Franchising is not for business people who want to apply their own business practices without consultations with the franchisor. Buying into a franchise is like buying a car, how long your car lasts depends on how you drive and maintain it.

Alphonse Tan

Alphonse Tan

Alphonse is an alumnus of DLSU in Manila. He has a Bachelor of Science degree in Marketing Management. He entrepreneurial journey began when he was accepted in a telecommunications startup. His key responsibility area then were helping setup our distributorship with Motorola, setting up the first branch from the ground up from recruitment, HR, developing sales pipelines; internal and external.

He had hands-on experience in sales development, retail and channels, advertising, institution selling and marketing. He also had successes in the Non-Life Insurance wherein he managed clients’ multi-million portfolios, He also operated a magazines distribution creating a network of distribution of magazine stands, has helped manage computer shops and so forth and so on.

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